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Cybermedicine Symposia
Following an invitation from Clinical director and obstetrician to the rugby stars, Dr Vijay Roach, I recently presented a lecture on social media and medicine at the Northern Clinical School, Royal...
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IBR Conference ‘Web 3.0 Investigating the future of social media: 2012 Forum
Here are the slides from my recent presentation at the International Business Review Conference: ‘Web 3.0 Investigating the future of social media: 2012 Forum’ at The Sofitel Wentworth, Sydney,...
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Google CEO Schmidt: No Anonymity Is The Future Of Web
Cast your mind back to 2010… Does Google speak of today resonate with the promises of the past? or has the business taken on a whole new direction? You be the judge …
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Future Social Government, Canberra, Australia
The last time I spoke about sport and social media, Black Caviar provided the living breathing example of how great sports brands can tweet. Today, Quade Cooper’s weekend tweets provided a great...
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IBRC Conference: Social Media Risk Melbourne, Australia
Social Media & Footy = The Art of Social from tjunee
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Forget the rest: OREO take out Super Bowl 2013 Ad of the season
Only minutes after a post Beyonce power failure sent half the stadium into pitch darkness and the Ravens and 49ers back to the dressing sheds, the clever kids at Oreo tweeted this advertising gem....
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Air New Zealand Marketing = One of the Best
Air NZ are fabulous at integrated marketing communications. The Bear Grylls safety brief is the latest example of how a company makes old information we’ve all heard a million times, fun, relevant and...
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Media misuse and abuse = The New Media Sandwich
Athletes and Management behaving badly. It’s nothing new. Recent developments in Australian sport make you wonder, why? when? and how? Why are athletes calling press conferences to ‘state’ their...
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Storytelling at its best
The creative arts enable us to feel, be, dream and learn all at once. An Hungarian shadow theatre troupe had a story to share and thanks to the commercial platform of reality television, they could. As...
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Up all night thanks to Online Gravity
Earlier in the week I received an inmail via LinkedIn from the overachieving Mr Paul McCarthy, letting me know his new book, Online Gravity had been released. Very generously, he forwarded a copy via...
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Introducing my digital baby
As many of you know, last year I earned the privilege of parenthood after giving birth to my first child. What you may not have been aware of… I also birthed my digital baby: How2 Social – a social...
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Context Matters
A timely reminder to never underestimate: the importance of context the power of media technologies to misconstrue intent “Happiness is when what you think, what you say, and what you do is in...
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Snap gains sight, as it farewells chat
Snapchat launches Spectacles – its video and audio recording wearable for funsters and parents… While the yet to be discussed personal security implications of Spectacles is yet to be acknowledged,...
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‘Tis the Season for Christmas Ads
In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks &...
View ArticleIs Email the Darth Vader of Modern Business Communications?
In a world where instant communications and engagement is rapidly becoming the norm, email is taking on all the traits of a dark lord in the making. Electronic mail (e-mail) started out as a powerful...
View ArticleIt’s time to re-think your approach to Social.
I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better...
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FACEBOOK SHOWS IT’S CLAWS, as google shows some class
Google and Facebook are two Artificial Intelligence behemoths. To them, we are data points and have been for the better part of two decades. There is nothing that we think, do, say or act that they...
View ArticleMedia misuse and abuse = The New Media Sandwich
Athletes and Management behaving badly. It’s nothing new. Recent developments in Australian sport make you wonder, why? when? and how? Why are athletes calling press conferences to ‘state’ their...
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NSW and the ‘Let It Rip’ Leadership
When MP Dom Perrottet was appointed NSW Premier on 5 October 2021, his speech was titled: A new chapter in NSW’s story, one we will write together. Just over two months later, on 15 December 2021 –...
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