Is Email the Darth Vader of Modern Business Communications?
In a world where instant communications and engagement is rapidly becoming the norm, email is taking on all the traits of a dark lord in the making. Electronic mail (e-mail) started out as a powerful...
View ArticleIt’s time to re-think your approach to Social.
I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better...
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FACEBOOK SHOWS IT’S CLAWS, as google shows some class
Google and Facebook are two Artificial Intelligence behemoths. To them, we are data points and have been for the better part of two decades. There is nothing that we think, do, say or act that they...
View ArticleDo’s & Dont’s for Principals @ P& C
This is an extract from a paper written for Our School Online in 2019 titled: Improving School communications: A How 2 Guide for new Principal’s and how to work with your P&C. Last updated 2021...
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FB shows it’s claws
Google and Facebook are two Artificial Intelligence behemoths. To them, we are data points and have been for the better part of two decades. There is nothing that we think, do, say or act that they...
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NSW and the ‘Let It Rip’ Leadership
When MP Dom Perrottet was appointed NSW Premier on 5 October 2021, his speech was titled: A new chapter in NSW’s story, one we will write together. Just over two months later, on 15 December 2021 –...
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Brands in Trauma: Oscars 2022
The Academy Awards are an annual industry awards night – an event on the social calendar of some of the highest mediated human products in the world: Hollywood Actors. The 2022 Awards ceremony proved...
View ArticleArtificial Intelligence in Marketing: Benefits, Challenges, and Future...
Artificial intelligence (AI) is transforming the way businesses operate, providing new opportunities to engage customers and drive growth. In the field of marketing, AI has the potential to...
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AI & Social issues marketing in Australia
This is an extract from a paper I am currently writing on AI use in social issues marketing. Please feel free to feedback on any of the points made and/or missed. Ai has a role in Social Issues:...
View ArticleUnveiling Hidden Connections: How Humans and Trees Communicate Within
In the hustle and bustle of our everyday lives, we often perceive humans and trees as distinct entities. However, beneath the surface, there are intriguing parallels between how humans and trees...
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